Doubletake design11/25/2023 ![]() We worked with the client to develop Active Bunion’s competitive positioning and brand story, and with our stellar design partner, DoubleTake Design, Inc., created an informative site presenting the product’s significant advantages over traditional and newer bunion surgery options – including a surgeon finder so consumers can identify local doctors skilled in the new surgery.Ĭheck out our experience in medical devices, pharma, and health-related associations in the comments. Each year they have a convention and we supported the Golin team by creating all of the event materials for the Brand Advantage: Powering the Drive meeting, working within BP brand guidelines. ![]() With approximately 300,000 bunion surgeries performed every year in the US, In2Bones wanted its new technique to quickly gain traction in a competitive segment. BPAMA is an alliance of BP jobbers independent owner of stations that market the BP brand. When medical device maker In2Bones Global, a CONMED company, decided it needed a direct-to-consumer marketing campaign for its new CoLink Vallux® Active Bunion surgery, it turned to Element-R to develop a new website, along with a comprehensive national outreach plan. When McDonald’s launched the Arch Card, its own gift card, we created a custom golden-arches branded wallet with fact cards that looked like credit cards, a mini CD with content for their articles (photos, press release, fact sheets, etc.), a business card and an actual Arch Card that the media contact could use.
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